TALK THAT TALK: SHAYNE OLIVER

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SHAYNE OLIVER (HOOD BY AIR)

On the slowing-down of the streetwear trend:

“The majority of streetwear that we wear today actually has nothing to do with the street, and that’s very frustrating. Major brands manufacturing a pair of sneakers at outrageous prices do a lot of harm to the fashion industry, particularly to independent brands and young designers. They distort the balance between the street and luxury and they break down the social hierarchy that maintains this balance, creating tension between these two worlds which are both full of creative potential. It's almost like it's ‘fake streetwear.”

On fashion that pretends “to be gangsta”:

“Today, everyone wants to look like a rapper from the 90s or 2000s, but they go to the luxury brands in order to dress that way. This kind of streetwear is for older people – for people who have some sort of false nostalgia for a past where they didn’t dress like a rapper because it was too urban for their taste, but they want to do it now because the big luxury brands are endorsing the trend and it makes them feel young again when they dress this way. It's a type of stay-young fashion, and it's quite strange.”

On his future as a designer:

“I hope to limit my production to a single workshop and not make countless collections every year just because that’s the pace dictated by the industry. I would rather be represented by 10 stores in the next 5 years than 120 in the next two years. I want to protect myself by limiting the eyes that will be looking in, to avoid the kind of voyeurism that often ends up turning into idea theft. In short, I want to reestablish a more intimate control over my own brand, more elitist. Not elitist from a financial point of view, but elitist in the sense of a new way of thinking and communicating your art to the people that are interested in what you do.”

Loved his transparency. Talk that talk Shayne.

Read the entire interview here

Jennifer LeComment