Jennifer Le launched her eponymous label, IAMJENNIFERLE in 2014. Headquartered in Toronto, Canada, shopped globally, the line has a distinctive vision and approach to its show-stopping, double-tap-worthy pieces. Her vision of high fashion for the around-the-way girl makes every moment something like your own music video. When it comes to her approach to business, she is similarly cementing the brand in its own lane. With an unrelenting commitment to direct to consumer shopping, her pieces cannot be found in any boutique or department store. Her collection is sold exclusively on her website and at her Flagship store in Toronto. With a focus on limited-edition, exclusive drops, often by invitation-only. And while community is everything, IAMJENNIFERLE has more than its fair share of celebrity co-signs—since launch, the line’s been spotted on the likes of Beyoncé, Rihanna, Nicki Minaj, Cardi B, Mary J. Blige, Lil’ Kim, and Kylie Jenner (to name a few). IAMJENNIFERLE is ultimately a brand that’s built on the designer’s worth-the-waitlist secret sauce. They know that whatever’s next, they’re going to want in on.